I have a keyword that I want to target. All the websites on the first google page are authority websites but they have don't specifically do SEO to target the keyword. For example, the third result is a forum discussion with DA of 82 and PA of 1.
Is this a sign that this keyword can be outranked? I can dig for more keywords but I want like a guideline for what keywords I should try to beat instead of wasting time and money.
The keyword difficulty score is 36 (still easy) according to…